Chef cooking with open flames
Pan-African Culinary TV Competition

Making of the
Chef

Discovering Africa's hidden culinary talent — and putting it on the world stage. One kitchen, one nation, one unforgettable season at a time.

Apply to Compete →
A J.E Production
13Episodes
20Contestants
15M+Est. Viewers
$10KScholarship
2Seasons in Nigeria
The Vision

Culinary art, African pride, a global stage.

Making of the Chef is a culinary television competition that discovers local talent across Africa, mentors it with world-class chefs, and celebrates each nation's heritage through its native dishes. We turn rhythm, resilience and raw talent into real careers — and bring African flavour to audiences everywhere.

Vision

Position Africa's kitchens as a world-class culinary and hospitality force.

Mission

Empower youth, celebrate African cuisine, and drive cultural diplomacy through food.

A vibrant African feast, beautifully plated
The Format

From audition to the grand finale.

A 13-episode journey that tests creativity, technique and nerve — ending in a live, internationally judged final.

01

Auditions

Nationwide casting across major cities, uncovering remarkable hidden talent wherever it's found.

02

Mentorship

The chosen 20 are guided by seasoned chefs, sharpening technique and building a real culinary repertoire.

03

Weekly Challenges

Elimination challenges push contestants to think fast, adapt and perform — across 13 episodes of pressure and creativity.

04

Grand Finale

A thrilling live final with international judges, an international stage, and a life-changing prize.

The Mentors

World-class guidance in every kitchen.

Master Chef Eric Yeager

Chef Eric Yeager

CEC · AAC · MSIHM — Master Chef

Executive Chef of Cedar Point Club (Suffolk, VA) and a member of the 2020 ACF USA Culinary Olympic Regional Team. An award-winning professional bringing international pedigree and mentorship to the next generation of talent.

The Editions

One format, every nation.

We've proven the model — now we're taking it across the continent, each season celebrating a country's own culinary identity.

Making of the Chef Nigeria — past seasonCompleted

Nigeria

Seasons 1 & 2

Two full seasons completed, with the grand finale held in the United States. The blueprint for everything that follows.

The next generation of culinary talentNext Up

The Next Season

Coming Soon

Twenty new contestants, mentored by Chef Eric Yeager and a renowned local chef, celebrating the host nation's cuisine. The next country, revealed soon.

International grand finale in the USAIn Association

USA · Stratford

International Finale

In association with Stratford — bringing the grand finale and mentorship to a global, international stage.

Chefs and contestants with the competition dishes
On the Menu

Heritage on a plate.

Every challenge celebrates the dishes that define a nation — reimagined with modern technique.

Matooke Katogo

Uganda · National Dish

Green bananas simmered with beans or meat, groundnut sauce, onions, tomatoes and green peppers — comfort food, elevated.

Ugandan Rolex

Uganda · Street Food Icon

A rolled chapati wrapped around eggs, onions, tomatoes and shredded cabbage — the nation's beloved street classic.

Get Involved

Think you've got what it takes?

We're searching for the next generation of culinary talent. If you can cook with heart, creativity and nerve under pressure — this is your stage.

✦ Open nationwide auditions ✦ Mentorship from master chefs ✦ A $10,000 scholarship & a global finale
Register your interest →
Partners & Sponsorship

Put your brand at the heart of the story.

Reaching an estimated 15 million viewers across TV, radio and streaming. Align your brand with youth empowerment, culture and food.

Platinum
$250K
≈ UGX 906M · Title rights
  • Program title ownership — "Brought to you by…"
  • Branded chef jackets & aprons
  • 2× 30-sec spot ads per sponsored episode
  • Brand guest on the show (2 episodes)
  • Full exposure across all platforms
Gold
$200K
≈ UGX 725M · Ads & logo
  • 1× 30-sec spot ad per sponsored episode
  • Logo flash / pop-up (4 per episode)
  • TV, radio & press promo mentions
  • Online & social brand exposure
  • End credit
Silver
$150K
≈ UGX 544M · Brand placement
  • 1× 15-sec spot ad per sponsored episode
  • Logo flash / pop-up (2 per episode)
  • TV, radio & press promo mentions
  • Online & social brand exposure
  • End credit

Product placement available for official partners — cooking oil, rice, seasoning, appliances, utensils, beverages, banking & airline categories.

Backed by Keiser University — Center for Culinary Arts
Embassy of Uganda, Washington D.C.
In association with Stratford
Media by J.E Production
Media & Impact

Reach that moves nations.

TV Networks

NTV Uganda, UBC, DStv, Africa Magic East.

Radio

Capital FM, Sanyu FM, Galaxy FM.

Streaming

YouTube, Showmax, Twitch, Kick, TikTok Live.

Jobs Created

100+ direct production jobs across the host nation.

Careers Launched

20 contestants developed in the culinary arts each season.

Food Diplomacy

Promoting local agriculture, tourism and a nation's image through food.

Contact

Let's cook something up.

Auditions, sponsorship, press or partnership — reach the right desk below, or send a message.

General Enquiries[email protected]
Auditions & Castingcoming soon
Sponsorshipcoming soon
Press & Mediacoming soon
Partnershipscoming soon